Three Marketing Tools Every Allied Health Business Needs
There are so many ways to market your business, and sometimes it can be overwhelming deciding where to focus your attention.
Should you be concentrating on sending weekly emails, lipsyncing in a TikTok video, making a beautiful website, getting interviewed on other people’s podcasts or spending your money on Google Ads?
There are so many different marketing tools and avenues you can go down, which can make it hard to choose! Especially when it feels like you need to do it all, but marketing is not your zone of genius - this is not what you went to uni for!
We’re making it simple for you today by giving you our top 3 must-haves. If you haven’t got these three things in place for your business, make sure you make it a priority.
Google My Business
Google My Business is a vital tool to get your business found on Google, improve SEO and to build trust with your audience. While it’s extra important for location-based businesses to use Google My Business, it’s still important for Telehealth only practices to have a profile! It’s also free and super easy to set up, which is a bonus.
Search Engine Optimisation
Speaking of getting found on Google, your website needs to be optimised for search engines so that they will send more quality traffic your way. There are a number of factors towards improving SEO, so if you’ve never made an active effort to work on it then this needs to be a priority! SEO is a long game and can take 6-12 months to start seeing results, but it’s absolutely vital to ensure that you are continuously optimising your website. While it takes a long time, this should motivate you to get started now instead of putting it off any longer1
Social Media
You don’t need to be on every single social media platform (don’t worry, you don’t have to record TikTok videos!), but for 99% of the businesses we work with it is important to focus on at least one platform where your ideal clients are most likely to be spending their time. It’s a great organic marketing tool, and 81% of the Australian population are active social media users. Build your trust factor! For most allied health professionals, Instagram or Facebook are the most popular platforms to be focusing on.
We hear from a lot of psychologists (and OTs, speech therapists, counsellors, coaches, psychiatrists etc.) that the thought of learning about all of the marketing tools just makes them feel overwhelmed and stressed.
So… why are you doing it? You weren’t trained in marketing. Your zone of genius lies in YOUR occupation and the work that you do.
If you feel stressed about the idea of implementing these three tools and don’t feel confident doing them, outsource the jobs that aren’t in your zone of genius to people who already know how to do them, and know how to do them well. You’ll instantly have more time in your calendar and more energy to work on the things that light you up!
At Structured Practice Management, we have a dedicated marketing expert who can take these tasks off your hands or guide you on how to do them yourself. Express your interest via this link and let us help you today.